Case study
(01)
Tidewell Kayaks
Kayak hire that fills its Saturdays weeks ahead
Type
Websites
Year
2026
Duration
6 weeks
Services
Website, Booking, Campaign
Project lead
Tom Ashby
Site
tidewellkayaks.example
Overview
(01)
A booking-first website with live slots, a weather-aware banner and a summer campaign that sold out the season's weekends.
The brief
Tidewell rents kayaks and runs guided evening paddles from a small quay. Bookings came in by phone, message and a paper diary. The owners wanted one place for people to see free slots, pick a time and pay a deposit.
What we built
The home page shows the next five free slots the moment it loads. Below it, three routes with a map, a difficulty note and a photo taken on the day. Booking takes four taps on a phone. A quiet banner appears when wind is forecast so nobody arrives to a cancelled trip.
The summer push
We paired the launch with a four-week campaign: a short email to past customers, a shared-photo wall on the site and a small local ad run. Weekend slots filled six weeks ahead for the first time.
Results
(02)
Result
388
Five-star reviews collected
Result
+64%
Weekend bookings on last year
Result
1.2s
Average load time on a phone
In their words
(03)
The phone stopped ringing with the same six questions. The site answers them before anyone has to ask.
Sam Oduya, founder, Tidewell Kayaks
Keep looking
(04)
Other builds from the same studio.
Start here
(05)
Start with one sentence.
Tell us what you sell and who buys it. We reply within one working day with a fixed price and a start date. No call needed unless you want one.