Case study
(01)
Fernfield Nursery
A plant nursery that ships more than it sells at the gate
Type
Online shops
Year
2025
Duration
7 weeks
Services
Online shop, Photography direction, Email
Project lead
Ines Okafor
Site
fernfieldnursery.example
Overview
(01)
A shop with care guides on every product page and a monthly plant club that brings people back.
The brief
Fernfield grows and sells around two hundred kinds of plant. Most customers walked in. The owner wanted to sell online without turning into a warehouse, and without answering the same care questions every day.
What we built
A shop where each plant has a light guide, a watering guide and a size-in-a-year picture. Shipping is limited to the plants that travel well, packed to a spec we tested with three courier boxes. The monthly plant club is a simple subscription with one email each month and a small discount.
Result
Online revenue more than tripled within six months, and most of the growth came from repeat orders. The care guides also cut support messages by about a third.
Results
(02)
Result
3.4x
Online revenue in six months
Result
1 in 5
Customers join the plant club
Result
0
Plants lost to bad packaging
In their words
(03)
Every product page now does what I do at the gate: tells you where to put it and how not to kill it.
Marta Field, owner, Fernfield Nursery
Keep looking
(04)
Other builds from the same studio.
Start here
(05)
Start with one sentence.
Tell us what you sell and who buys it. We reply within one working day with a fixed price and a start date. No call needed unless you want one.