Process
(04)
Process.
The same five-week calendar on every build. Here is each week in detail: what we do, what we need from you, and what you see on Friday.
Week
01
Brief and words
We meet for an hour and write a one-page brief you sign. Mara drafts the words for your main pages the next day.
Friday: brief signed, copy draft v1
You do
· Answer five questions about your customers
· Send any photos and a rough list of what you sell
· Sign off the brief and the price
We do
· Write the brief and the page list
· Draft the copy for every page
· Set up your domain, analytics and forms
Week
02
Direction
We show you one strong direction on your home page: colour, type, photos and layout. Not a menu of options.
Friday: home page design
You do
· Reply to the home page design with one list of changes
· Choose photos from our shortlist, or send your own
We do
· Design the home page in full
· Test the colours and type on phones
· Plan the pages that follow
Week
03
Every page
The rest of the pages are designed in the same system, using your real words and photos. Phone layouts come first.
Friday: all pages designed
You do
· Review each page once
· Answer any open questions about prices and opening hours
We do
· Design every remaining page
· Write button labels, forms and error messages
· Prepare the content for the build
Week
04
Build
We build in a visual editor you can use yourself. Forms, maps, payments and search setup are wired to real places.
Friday: working site to click through
You do
· Test the forms with your own email
· Read every page once, out loud
We do
· Build pages, forms and navigation
· Connect payments, booking or shop tools
· Set titles, descriptions and social images
Week
05
Test and launch
We check every link and form on four phones, fix what we find, and launch on a weekday morning. Then we record a short video.
Friday: live, with a walkthrough
You do
· Approve the site
· Watch the walkthrough video
We do
· Test on four phones and three browsers
· Launch and check it live
· Record the walkthrough and hand over accounts
Working rules
(02)
Written down so both sides know what happens if something slips.
(01)
Price first
The price is in writing before we start and does not change unless you change the plan.
(02)
Friday demos
You see real work every Friday, on your own phone, not a slide deck.
(03)
One list
Send feedback in one list per round. We answer within a working day.
(04)
Your accounts
We work inside accounts in your name and never hold your site to ransom.
(05)
No surprises
If something will cost more or take longer, we tell you the same day.
(06)
Clean handover
You get logins, files, a walkthrough and a one-page guide when we finish.
Reviews
(03)
What owners said about the five Fridays.
“
They told us the price on the first call and it was the price on the last. That alone made them different.
Lena Rye
Harbour & Rye
+212% online orders
“
I edit the site myself every week. Nobody has had to ring Ondrell to change an opening time.
Sam Oduya
Tidewell Kayaks
+64% weekend bookings
“
The care guides were Mara's idea and they are the best thing on the site.
Marta Field
Fernfield Nursery
3.4x online revenue
“
My phone rings for the jobs I want. I did not think a website could do that.
Dan Bright
Brightwork Electrical
#1 on the map
“
Five weeks, five Fridays, five demos. I never wondered where we were.
Ruth Slate
Slate & Sprout
+37% footfall
“
The launch plan fit on one page and we followed it line by line. It worked.
Ivo Corvid
Corvid Coffee
1,900 boxes sold
“
They told us the price on the first call and it was the price on the last. That alone made them different.
Lena Rye
Harbour & Rye
+212% online orders
“
I edit the site myself every week. Nobody has had to ring Ondrell to change an opening time.
Sam Oduya
Tidewell Kayaks
+64% weekend bookings
“
The care guides were Mara's idea and they are the best thing on the site.
Marta Field
Fernfield Nursery
3.4x online revenue
“
My phone rings for the jobs I want. I did not think a website could do that.
Dan Bright
Brightwork Electrical
#1 on the map
“
Five weeks, five Fridays, five demos. I never wondered where we were.
Ruth Slate
Slate & Sprout
+37% footfall
“
The launch plan fit on one page and we followed it line by line. It worked.
Ivo Corvid
Corvid Coffee
1,900 boxes sold
Start here
(04)
Start with one sentence.
Tell us what you sell and who buys it. We reply within one working day with a fixed price and a start date. No call needed unless you want one.