Case study
(01)
Slate & Sprout
A cafe that needed to look as good as it tastes
Type
Branding
Year
2025
Duration
9 weeks
Services
Brand, Website, Menu design
Project lead
Priya Nandal
Site
slateandsprout.example
Overview
(01)
A name-to-website identity for a plant-filled cafe: mark, colours, menu, signage and a site that shows the room.
The brief
Two friends were opening a cafe in a former print shop. They had a lease and a coffee machine, but no name, no menu and no idea what the outside should say.
What we made
We named it after the two things in the room: slate counters and lots of green. The mark is a single leaf on a slate square. One green, one cream, one type family. The menu is set in two sizes only. The website shows the room first and the menu second, and keeps opening hours on every page.
Result
The cafe was busy from week one. The brand appeared on cups, doors, tote bags and a hand-painted sign, and it was still consistent a year later without us in the room.
Results
(02)
Result
9
Weeks, name to opening day
Result
+37%
Footfall in the first month
Result
1
Colour on every printed thing
In their words
(03)
People say the place feels calm before they have even sat down. That is the brand doing its job.
Ruth Slate, co-founder, Slate & Sprout
Keep looking
(04)
Other builds from the same studio.
Start here
(05)
Start with one sentence.
Tell us what you sell and who buys it. We reply within one working day with a fixed price and a start date. No call needed unless you want one.