Case study
(01)
Marlow Bikes
A bike shop that turned repair questions into customers
Type
Content
Year
2025
Duration
Ongoing
Services
Content, Search, Email
Project lead
Mara Quill
Site
marlowbikes.example
Overview
(01)
Forty plain-English repair guides, a booking page for workshop slots and a monthly email that keeps the shop busy in winter.
The brief
Marlow Bikes has a busy workshop in summer and a quiet one in winter. Nell wanted steady work all year, and wanted new riders to feel welcome rather than judged.
What we did
We wrote forty guides for the questions riders really ask: how to fix a flat, why the chain skips, what a service includes. Each has photos taken in the shop, a parts list and a clear price for doing it for you. A monthly email sends one guide and one offer.
Result
Search visits more than doubled in a year. The workshop now books ahead all winter, and the guides bring in first-time customers who say they read one before they called.
Results
(02)
Result
40
Repair guides published
Result
+120%
Search visits in twelve months
Result
58
Workshop bookings a month from guides
In their words
(03)
The guides answer the question, then say 'or bring it in'. Half the time they bring it in.
Nell Marlow, owner, Marlow Bikes
Keep looking
(04)
Other builds from the same studio.
Start here
(05)
Start with one sentence.
Tell us what you sell and who buys it. We reply within one working day with a fixed price and a start date. No call needed unless you want one.