Case study
(01)
Corvid Coffee
A roastery that needed a launch people would talk about
Type
Campaigns
Year
2026
Duration
6 weeks
Services
Campaign, Email, Packaging site
Project lead
Jonah Reese
Site
corvidcoffee.example
Overview
(01)
A six-week launch for three new roasts with a countdown, a tasting box and an email series that paid for itself.
The brief
Corvid roasts small batches for cafes and had never sold directly to homes. They had three new coffees and six weeks. The goal was 1,000 tasting boxes.
The plan
We wrote a calendar with one action per day: teaser, waitlist, launch, reminder, review, restock. The site was a single long page with a tasting box builder. Emails came from the roaster in plain language, with one story per email and a single button.
Result
The first thousand boxes sold in nineteen days. By week six we had sold nearly two thousand and built an email list that still returns orders every month.
Results
(02)
Result
1,900
Tasting boxes sold in six weeks
Result
46%
Average open rate on launch emails
Result
3.1x
Return on the ad spend
In their words
(03)
We had one shot at the launch. The plan was so clear that we spent the last week roasting, not panicking.
Ivo Corvid, founder, Corvid Coffee
Keep looking
(04)
Other builds from the same studio.
Start here
(05)
Start with one sentence.
Tell us what you sell and who buys it. We reply within one working day with a fixed price and a start date. No call needed unless you want one.