Journal
(06)
Write your homepage headline in three sentences
A simple exercise that turns 'we do a bit of everything' into a headline people understand.
Websites
Mara Quill
4 min read
Most homepage headlines say nothing. Here is a three-sentence exercise that always finds a better one.
Sentence one: what you do
Write it as if to a friend who does not work in your industry. Use ordinary words.
Sentence two: who it is for
Name the person. A café owner in Bristol is better than small businesses.
Sentence three: what changes
What is different for them afterwards? Faster, cheaper, calmer, safer? Be specific.
Then cut
Your headline is usually inside sentence three. The first two become the line below it.
Keep reading
(02)
Other short pieces from the studio.
Studio
6 min read
Week by week, what we do, what we need from you and where the usual delays hide.
Pricing
7 min read
Three honest price bands, what is inside each, and the questions that show what a quote leaves out.
Search
5 min read
A short checklist for the map listing that sends most local customers your way.
Start here
(03)
Start with one sentence.
Tell us what you sell and who buys it. We reply within one working day with a fixed price and a start date. No call needed unless you want one.