Journal
(06)
Seven things your Google Business Profile wants from you
A short checklist for the map listing that sends most local customers your way.
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Ben Halloran
5 min read
For most local businesses the map listing matters more than the website. It is also the easiest thing to fix.
1. The right main category
Pick the most specific category that describes the work you want. Add secondary ones only if they are true.
2. Real opening hours
Include bank holidays. Wrong hours produce bad reviews faster than bad work.
3. Service areas and photos
List the places you go. Add photos of real jobs, not stock pictures.
4. Reviews, asked for politely
Ask every customer at the end of the job. Send a link. Answer every review in your own voice.
5. Questions and services
Fill in the services list and answer the questions people ask. It is free and it works.
Keep reading
(02)
Other short pieces from the studio.
Studio
6 min read
Week by week, what we do, what we need from you and where the usual delays hide.
Pricing
7 min read
Three honest price bands, what is inside each, and the questions that show what a quote leaves out.
Shops
6 min read
Nothing clever: shorter forms, honest delivery costs and a button that looks like a button.
Start here
(03)
Start with one sentence.
Tell us what you sell and who buys it. We reply within one working day with a fixed price and a start date. No call needed unless you want one.