Journal
(06)
Five checkout fixes that raised orders for small shops
Nothing clever: shorter forms, honest delivery costs and a button that looks like a button.
Shops
Tom Ashby
6 min read
We look at many small shop checkouts. The same five things come up again and again.
Show delivery costs early
Surprise costs at the last step are the biggest reason people leave. Put delivery on the product page.
Ask for less
Every field you remove helps. You rarely need a phone number or a second address line.
Offer guest checkout
Let people buy first. Ask them to make an account after.
Make the button obvious
One clear button, the same colour every time, with words that say what happens: Pay £24.
Show the reassurance
Put your returns promise and a contact address near the button. People read them more than you think.
Keep reading
(02)
Other short pieces from the studio.
Studio
6 min read
Week by week, what we do, what we need from you and where the usual delays hide.
Pricing
7 min read
Three honest price bands, what is inside each, and the questions that show what a quote leaves out.
Search
5 min read
A short checklist for the map listing that sends most local customers your way.
Start here
(03)
Start with one sentence.
Tell us what you sell and who buys it. We reply within one working day with a fixed price and a start date. No call needed unless you want one.