Journal
(06)
Email is boring. Send it anyway.
Why one short email a month beats a busy social calendar for most small businesses.
Marketing
Jonah Reese
5 min read
Social media rewards volume. Email rewards being useful. For a small business with a list of two hundred customers, one short, useful email each month will out-earn a week of posts.
One idea per email
A new arrival, a seasonal reminder, a customer story. Choose one and write it as if to a regular.
Plain subject lines
The best subject line says what is inside. 'New: the autumn sourdough' beats anything clever.
One button
Give people one clear thing to do. Book, buy, read, reply.
A steady day
Pick the first Tuesday of the month and stick to it. People start to expect it, which is the whole point.
Keep reading
(02)
Other short pieces from the studio.
Studio
6 min read
Week by week, what we do, what we need from you and where the usual delays hide.
Pricing
7 min read
Three honest price bands, what is inside each, and the questions that show what a quote leaves out.
Search
5 min read
A short checklist for the map listing that sends most local customers your way.
Start here
(03)
Start with one sentence.
Tell us what you sell and who buys it. We reply within one working day with a fixed price and a start date. No call needed unless you want one.